Sam Abrahart wants to create your internet happy place. The internet’s omnipresence is woven into the fabric of our everyday interactions. In a world where everything is connected, participation is no less a choice as much as a necessity—and it’s taking a toll on our mental health. Today, it seems like the promise of connectivity has become the antithesis of its very self. The same technologies and platforms that promised to make us happier and more connected, actually make us feel more alone and isolated from the world. That’s the paradox that Sam Abrahart set out to solve, as the Founder & CEO of The Mayfair Group.

After years of struggling with her own mental health, Abrahart saw an opportunity to create meaningful cultural change, and built a safe, inclusive, and empowering corner of the internet, while dishing out the feel-good content in all forms. Abrahart wants to change the narrative around the unrealistic societal standards of perfection, formed by filtered, fantastical —and often downright fictitious— content presented as reality online and on social media. With its mission-driven focus on empowerment and mental health activism, The Mayfair Group has experienced explosive growth in the last 2 years, with coveted, feel-good apparel (including the ‘Empathy’ sweatshirt you’ve seen everywhere), a podcast, highly successful pop-up experiences, and an impactful social presence that encourages vulnerability and openly shares the reality of the human experience. The brand has attracted A-list celebrity fans such as Justin Bieber, Jennifer Lopez, Hailey Bieber, Millie Bobby Brown, Selena Gomez, Camilla Cabello, Melissa McCarthy, Timothee Chalamet, Troye Sivan, Dwanye Wade, and more. Sam Abrahart continues to stay focused on building the internet’s happy place, teaching everyone why empathy is critical in today’s world, and that Mayfair is not just merch, it’s a movement. 

Sam has been featured in Forbes twice (here and here), nominated by Forbes as one of the most promising new entrepreneurs in their Next 1000 List (here) and honored by Creative Cultivate in their C&C 100 (here). The Mayfair Group has been featured in publications such as Vogue, Harper’s Bazaar, British Vogue, Elle, Glamour, Marie Claire, Cosmopolitan  and more. See link to The Mayfair Group’s full press page here. 

Sam is committing her future to running the Mayfair Group, continuing her advocacy work in the mental health space, and furthering her personal life mission of using her creative voice to help more people feel seen, understood, and loved for who they are. 

Sam’s personal social media can be viewed here and Mayfair’s social media here.