Rinad Beidas

Perelman School of Medicine at the University of Pennsylvania

Rinad Beidas, PhD, is the Director of the Penn Medicine Nudge Unit; Founder and Director of the Penn Implementation Science Center at the Leonard Davis Institute (PISCE@LDI); and Associate Director at the Center for Health Incentives and Behavioral Economics (CHIBE).


Dr. Beidas is an associate Professor of Psychiatry; Medical Ethics and Health Policy; and Medicine at the Perelman School of Medicine at the University of Pennsylvania.

Major scientific discoveries have produced scores of evidence-based practices (EBPs) to improve health and mental health. Unfortunately, many of these EBPs never make their way into routine health care delivery. Implementation science is the study of methods to promote the systematic uptake of EBPs into routine care with the broad goal of ensuring that scientific discoveries realize their potential and improve people’s lives.

Dr. Beidas’s research program is designed to improve the quality of health and mental health services through implementation science. To conduct this work, she collaborates closely with key stakeholders, including patients, clinicians, health system leaders, payers, and policy-makers, to develop natural laboratories in which to answer questions of interest. These labs span diverse health care settings, including community mental health clinics in Philadelphia, the network of Penn Medicine clinics and hospitals serving individuals with cancer, health centers providing HIV care, and the Mental Health Research Network, a national practice-based research network of 14 healthcare systems.

Broadly, her work entails three primary foci that draw upon the methods of implementation science: (a) understanding the context in which individuals will implement EBPs, (b) developing implementation approaches that target the factors that may accelerate or hinder implementation, and (c) conducting pragmatic trials to test these implementation approaches. She does this work across disease areas (e.g., mental health, cancer, HIV).

She has been identified as a leading implementation scientist and has published approximately 200 articles in this area. She serves as MPI on 2 NIH Centers on behavioral economics and implementation science (P50 MH 113840, P50 CA 244690) and has a strong record of NIH-funded implementation research serving as MPI or PI of 10 NIH grants totaling approximately $30 million dollars. She is deeply committed to training the next generation of implementation scientists and mentors graduate students, postdoctoral fellows, and junior faculty through a variety of mechanisms including a T32 at the intersection of implementation science and mental health.

She is the recipient of a number of awards, including the Association for Behavioral and Cognitive Therapies President’s New Researcher Award in 2015; the American Psychological Foundation Diane J. Willis Early Career Award; and the Perelman School of Medicine Marjorie Bowman New Investigator Research Award in 2017.

Education and Training


Colgate University, Psychology


Temple University

Senior Fellow

Leonard Davis Institute

Alumnus Fellow

NIH funded Training Institute in Dissemination and Implementation